History


 

Jane2

 
About Jane Bolander
 
Founder and CEO of JSY Public Relations Jane Bolander began her Public Relations career sixteen years ago as a freelance writer for arts and entertainment publications. Working on a piece about NBA star Yao Ming garnered Jane the attention to land a position in the marketing department of BDA Sports Management.
 
She was the Director of Public Relations and worked with 25 NBA athletes, such as Yao Ming, Carmelo Anthony, Steve Nash and Amare Stoudemire, on PR, Marketing Support, Community Relations and Charitable Endeavors.
 
In early 2005, Jane launched JSY Public Relations, which focuses on public relations, marketing and charitable giving. She and her colleagues at JSY strive to gain the best national exposure for their clients, create strategic partnerships, cultivate marketing opportunities, plan special events, fundraisers, youth camps and develop charitable foundations and initiatives. They have worked with clients like Amar’e Stoudemire, Lance Briggs, Troy Polamalu, Marshawn Lynch, Malcolm Smith, Amel Larrieux, Anna Rawson, Smokey Robinson, Ameriie and more.
 
Six years ago, JSY expanded with two new divisions:JSY Events and JSY Giving. JSY Giving helps athletes start their own non-profit efforts, handles fundraising, grant-writing, development and other functions related to non-profit management. JSY Giving handles public relations strategy, fundraising and events management for several major national and global non-profits.
 
JSY Events started with putting on a number of athlete youth football camps, which led  to managing a number of celebrity charity events, including the JSY Golf Classic hosted by Jerry Rice and major fundraisers, such as the annual Snowman Classic Celebrity Cocktail Competition.