BIO
Jane Yin
Founder and CEO of JSY Public Relations
Jane Yin began her Public Relations career seven years ago as a freelance writer for arts and entertainment publications. Among other publications, she consistently wrote about film and music for the Berkeley Daily Planet. Work on a piece about NBA star Yao Ming garnered Jane the attention to land a position in the marketing department of BDA Sports Management. She began working with 25 NBA athletes, such as Yao Ming, Carmelo Anthony, Steve Nash and Amare Stoudemire, taking on the role of Director of Public Relations. Jane handled all the media relations and publicity for BDA clients and the company.
Early 2005, Jane decided that it was time to combine her two passions and areas of expertise: sports and music. She launched JSY Public Relations, which delves into both fields, handling publicity for both musicians and athletes. For current clients, JSY helps achieve the best national exposure possible in every media outlet: radio, television and written publications.
Jane's existing relationships with major national and local media outlets, as well as key members of the fashion and entertainment industries, delivers JSY clients with top media attention to elevate their brands to the next level.