CLEAR, CONCISE, AND COMPELLING STORYTELLING THAT INSPIRES ACTION.

At JSY PR & Marketing we feel that organizations that tell the best story will rise about the noise and get their message heard. Our story-driven process harnesses the power of PR, Marketing, and Positioning to deliver narratives, content, and creative that get results.

Our method centers around the power of narrative to create clear, concise, and compelling stories that prompt action. We focus on startups, nonprofits, and professional athletes who want to use the power of media to grow their organizations to change the world for the better.

OUR PROCESS.

At the core of our process is something we call a PR Narrative. This narrative is the tip of an organization’s communications spear. It must be clear, concise, and compelling enough so that your grandmother can understand it. The clarity of thought that goes into the PR narrative creation flows through to all aspects of an organization’s PR, marketing, positioning, content, and overall communications strategy.

DEVELOP A NARRATIVE + POSITIONING

Narratives move people to action. Use repetition of a clear, concise, and compelling story to get the word out about your organization.

PLAN THE COMMUNICATIONS STRATEGY

Based on a hybrid content marketing strategy where we want to get potential supporters to know, like, trust, and promote the organization.

EXECUTE THE PLAN

Once we have the first month or so planned out, we go off and start testing and experimenting to get signals of what works.

MONITOR THE RESULTS

You have to play the long game, make sure the foundation of your communications is solid, and take advantage of PR opportunities.

EVALUATE + REFINE

Our approach is driven by data to measure our progress with the end goal of settling on a narrative and communications strategy that gets the desired results.

YOUR STORIES
HAVE AN IMPACT ON THE WORLD.

GET STARTED

“Jane and her team at JSY PR have significantly helped EMERGENCY USA increase the impact of our communications across many avenues such as TV, print, online and events. They are incredibly effective and efficient! I highly recommend JSY PR to my non-profit colleagues looking to increase the impact of their communications.”

Eric Talbert, Executive Director
EMERGENCY USA

“I’m quite impressed by Jane and her team. The energy they put into work with us and the results they achieve are impressive. Their PR efforts have not only resulted in 80% greater coverage for us, but have also resulted in new business / customer relationships.”

Brad Jung, EVP of Sales and Marketing
Lab Sensor Solutions

“Jane Bolander is someone who I did not know and became very close with through our time building my foundation. She was & is dedicated to making things more than presentable, is an extremely hard worker and helped tremendously with many ideas. And although not personally stricken with diabetes, it seemed she put herself in my shoes which made things amazing as we worked together.”

Gary Forbes
Professional Basketball (NBA) Player

ARE YOU A FOUNDER?

If you’re a founder of a startup or nonprofit, then we’d like to share with you the 7 PR Secrets All Founders Should Know for FREE. The email series (now a book you can buy here), will give you insights into how to use PR for your organization.

The 7 PR Secrets will be delivered to your inbox once a week as well as a bonus topic on the best way to hire a PR firm.

Don’t delay. Learn the 7 PR Secrets All Founders Should Know for FREE by signing up for our newsletter.

7 PR secrets

ARE YOU A NONPROFIT?

If you’re a nonprofit, then why not check out Jarie’s class on Udemy, 7 PR Secrets All Nonprofits Should Know.