JSY PR & Marketing is a full service firm that helps technology startups, nonprofits, and professional athletes harness the power of media by telling better stories. We position, engage, and inspire our clients to simplify what they do so that their grandmothers can understand it.

This is where we start after we determine whether we’re a fit. The PR Narrative Workshop will anchor the rest of the engagement if we feel that it makes sense. This typically takes half a day on site with the client.

We have found that it pays off big time to have a full-on plan for how to hook prospects, build customers, and payoff advocates by keeping your story straight. That’s why we started building a framework called The Story Funnel.

The Story Funnel along with the Brand Story Guide will be the macro view of your whole brands story.

We position brands to reach target audiences through proactive product placement. Our expertise enables us to help products break through the clutter in a crowded, distracted market. Seeing a product in a magazine, television show or movie directly influences consumer opinion and increases buzz and sales. We are skilled at brand integration in all aspects of media, increasing brand awareness and driving consumers to purchase.

At JSYPR, we understand that a successful campaign requires strategy, direction, and focus. We will identify and analyze short and long term goals, as well as examine where your company is right now.
This analysis allows us to take a holistic view of your needs, and will allow us to determine the most powerful way forward, which includes:

  • Strategic Positioning Materials and Positioning Statements
  • Industry Research & Analysis
  • Strategic Partnerships & Co-Branding Opportunities
  • Spokesperson Management
  • Trade & Retailer Relations
  • Forecasting

We know that the majority of nonprofits are under incredible amounts of monetary pressure: decreases in government funding, and an increasingly challenging fundraising environment means that having someone help connect the media and donors to each other is even more important ever.

We’re flexible when it comes to the needs of our clients. In some cases, a client might have specific needs that aren’t PR & Marketing in the traditional sense. Let us know what you have in mind. If we can help, great. If not, we probably know someone that can.


We have done a ton of events for clients. From fundraising galas to football camps to product launches. What we have found is that events can accelerate an organizations PR & Marketing efforts by providing a focal point. Our proven process makes events both fun and predicable.

Smith’s Smith Bros P.L.A.Y. Foundation 500 Challenge

  • Oakland Raider Malcolm Smith and Former NY Giant Steven Smith’s Smith Bros PLAY Foundation’s launch event in Northern California
  • Hosted a “Shark Tank” Competition with 500 Startups in which under-served youth and startup founders teamed up to see which group can best pitch their company,
  • Winning team from the competition, Neighborhood HOA got 3 months of free PR from JSY PR & Marketing AND the Oakland Raiders and 2013 Super Bowl MVP Malcolm Smith did a promo video and social media campaign for the company as part of the PR campaign.
  • Post-competition after party that was DJed by DJ Walt Liquor from Q102.1 with wide selection of drinks and hors d’oeuvres.

Former SF Giants JT Snow’s 2nd Annual Snowman Classic

  • Hosted by Former SF Giant & 6-Time Golden Glove Winner JT Snow
  • VIP Experience included a 3-course steak dinner with JT Snow at Bob’s Steakhouse in Omni Hotel SF and entry to the Celebrity Cocktail Competition
  • Featured 8 bartenders from the best bars in San Francisco paired up with 8 celebrities competing to make the best cocktail
  • Celebrity guests included SF Giants’ Hunter Pence, Matt Duffy, George Kontos, Former SF Giant Dusty Baker, Golden State Warrior Festus Ezeli, Former Golden StateWarrior Adonal Foyle,  Former 49ers Dana Stubblefield & Dennis Brown, Denver Broncos TJ Ward, and more.

Tennessee Titans Moise Fokou’s Root 53 Gridiron & Guitars Music Benefit

  • Music Benefit featuring Four #1 Hit Country Songwriters performing and over ten Tennessee Titans at the event, including former Titans Great Eddie George.
  • Raising money for the Root 53 Foundation, which provides hands-on learning workshops through Middle Tennessee.
  • Guests enjoyed the famous Riffs Catering and drinks by Tito’s Handmade Vodka, Triple Crown Whiskey and Jackalope Brewery, who all donated product and food to the event.
  • Extensive raffle and silent auction items.

Former SF Giants JT Snow’s Snowman Classic

  • Cocktail Competition Fundraiser featuring 7 of SF’s Best Bartenders from Burritt Room + Tavern, Comstock Saloon, Rickhouse, etc, and SF Giants Star Hunter Pence.
  • Sponsored by Anchor Distilling Company.
  • Included full buffett dinner, open bar, wine pouring and more.
  • Emceed by Miss California, and featured Celebrity Judges Chef Nolan of 25 Lusk, NBA Star Robin Lopez and JT Snow.

SF 49er Larry Grant First Annual Charity Chef Competition

  • Chili Cook-Off Featuring Celebrities Ben Flajnik from the Bachelor, former SF Giants Rich Aurilia and famed vintner Dan Kosta, Chef Michael Mina and Chef Charlie Palmer.
  • Emceed by PAC-12 Studio Host Ashley Adamson.
  • 120 Guests enjoyed the new Mystic Hotel by Charlie Palmer’s Berlinetta  event space.
  • Served special Burritt Room + Tavern appetizers and desserts to guests, as well as had Chili tastings by the contestants throughout the venue.
  • Open Bar including special Burritt Room + Tavern cocktails, local wines and beers.

JSY Golf Classic Hosted by SF 49er Legend Jerry Rice

  • Celebrity charity golf event, featuring host Jerry Rice.
  • Included a celebrity per golf team, including former 49ers Dana Stubblefield, Coach Shaw, Warriors Jeremy Tyler,  actress Aimee Garcia.
  • Delicious Food and Drink on the Holes, from wine and whisky tastings with Glenrothes to Massage Envy chair massages, hole-in-one prizes, tacos by Kung Fu Tacos and food and drink by Dave N’ Busters.
  • Breakfast and Awards Lunch; great gift bags and prizes, such as Jawbone Speakers.
  • 18 Golf Teams at the Blackhawk Lakeside Course.

London Breed for District 5 Supervisor Scotch Tasting Fundraiser

  • Scotch Tasting Fundraiser Event for London Breed (now current District 5 Supervisor), who was running for District 5 Supervisor.
  • Wine, scotch tasting, mixed cocktail and snack experience.
  • Special tastings at the bar, with a tasting panel of the finest scotch options.  Craft Cocktail Bartender personally took the participants through a tour of each scotch describing tasting notes, how to taste, smell and analyze the spirit.
  • Intermission with speakers and spoken word performance.

Endurance Chronicles Book Release

  • Book Release Party For #ENDURANCE Tweet and Fireside Chat with SF 49er Larry Grant.
  • Created gift bag giveaways for each of the attendees comprised of various items geared towards endurance, from Zico Coconut Water to Power Bars.
  • All proceeds benefited Pencils for Promise Charity.
  • Catering by Milk and Honey.
  • Specialty cocktails provided by Burritt Room + Tavern.

NBA Gary Forbes “Strike Out Diabetes” Celebrity Charity Bowling Event

  • Organized a celebrity charity bowling event to raise money for NBA Player Gary Forbes Foundation.
  • Included seeking sponsorship for all 10 bowling teams, securing gift bag items and working with Brooklyn Bowl to handle all logisitics.
  • Secured a number of celebrities to attend event, including NBA Player JR Smith, Celebrity Chef Sam Talbot and Fashion Designer Stacy Igel.
  • Handled all press outreach and on-site, garnering over 15 outlets for coverage, including ESPN, local TV, Getty Images.

JSY Golf Classic Hosted by SF Giants JT Snow

  • Golf Classic Hosted by Baseball Great JT Snow.
  • Included a celebrity per golf team, including former Baseball Hall-of-Famer Joe Morgan, Coach Shaw, Warriors Jeremy Tyler,  actress Aimee Garcia.
  • Delicious Food and Drink on the Holes, from wine and whisky tastings with Anchor Distillery, hole-in-one prizes, tacos by Kung Fu Tacos and food and drink by Dave N’ Busters.
  • Breakfast and Awards Lunch; great gift bags and prizes, such as Jawbone Speakers.
  • 18 Golf Teams at the Blackhawk Lakeside Course.