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Why Chatbots Are The Next Content Marketing Frontier
Why Chatbots Are The Next Content Marketing Frontier. It should come as no surprise to most of us that the mobile app boom is over. The question is: what’s going to replace it? For my money, it’s going to be bots. More precisely, chatbots on messaging platforms like [...]
Yet Another Product Launch Press Release Template
Yet Another Product Launch Press Release Template. Your product is almost ready to be launched and now you need to figure out how to maximize your coverage. Plenty of products are launched each year, but you need to make yours stand out. In order to do that, [...]
Writing Your PR Narrative
Writing Your PR Narrative. An infant child looks at his mother through big, bold eyes and utters his first word “mama.” An elderly woman takes her last breath as her daughter holds her hand near her bedside as she slowly fades from existence. A crippled soldier receives [...]
A Founders Guide to PR
A Founders Guide to PR. Most startup founders don’t pay much attention to Public Relations (PR) until a good or bad crisis happens. That’s a shame. PR is not a nebulous or scary thing if you have a plan and foster relationships before a crisis occurs. One [...]
When DIY PR for Your Start-up Might Not Be Enough
When DIY PR for Your Start-up Might Not Be Enough. When you have a startup, it seems like Do It Yourself (DIY) PR is the way to go. Mostly because there is little budget to hire a firm and certainly no budget to hire an in-house PR [...]
How to use Chatbots to Improve Your PR and Marketing
How to use Chatbots to Improve Your PR and Marketing. Recently, I bought some clothes on Boy Meets Girl and instead of sending me a receipt, the company chatbotted to me all of my order information via Facebook messenger. When the package shipped, the bot informed me, when it [...]